Built an AI agent SaaS for 5 months, launched on Microsoft Store, free users coming in — but how
Built an AI agent platform on top of our own open-source engine (OpenClaw, MIT). Just launched the Windows app on Microsoft Store after ~5 months of work.
Main goal from day one was simple:
Get AI agent setup under 60 seconds.
Not “easy for developers”. Actually fast for normal people.
Most agent frameworks still require coding, server setup, API configs, memory handling, debugging, etc. By the time you have something usable running, hours are gone.
Our approach: You describe the agent in plain language.
“Read my emails and draft replies in my writing style.”
Press enter → agent works.
No code. No infrastructure setup.
People do download it and test it. That part is working.
The weird part: almost nobody pays.
That surprised me more than the technical side.
I assumed “10x easier + 10x faster” would make conversion obvious, but most users either:
try it once, stay on free, or don’t really understand why the setup speed matters because they never used existing frameworks before.
So I’m curious about something from founders further ahead:
Have you ever had a product where the main advantage was real, but users didn’t immediately notice it?
Was low free→paid conversion more of a positioning problem or just time?
If starting again from zero audience, would you focus more on outbound or on narrowing into one specific use case first?
Building from Poland, mostly targeting EU SMEs.
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